Estate Executor Program
Trusted guidance for executors, administrators, and families navigating the sale of fine jewelry, watches, and luxury assets.
Handling an estate? Start with our guide to selling estate jewelry at auction.
★ US-Based Consignments Only ★
FORTUNA currently accepts consignments from sellers located in the United States.
Let’s Start With A Message From Our Founder:
When someone passes, the last thing their loved ones should have to worry about is whether they’re getting fair value for a lifetime’s collection of treasured jewelry and watches. Yet this is exactly the burden that falls on estate executors — often during the most difficult time of their lives.
At FORTUNA, we’ve worked with hundreds of executors, trustees, and families to ensure that fine jewelry, luxury watches, and precious gemstones are properly evaluated and sold at their true market value — not the fraction offered by estate liquidators and cash buyers. Our auction process is transparent, legally documented, and designed to maximize value while minimizing stress.
We Understand the Weight You Carry
As an executor or administrator, you have a fiduciary duty to the estate’s beneficiaries. Selling luxury assets at below-market prices isn’t just a missed opportunity — it can be a breach of that duty. FORTUNA’s auction process creates a competitive marketplace that establishes true fair market value, giving you documented proof that you fulfilled your responsibilities.
How It Works
A clear, supported path from first call to final settlement.
Free Consultation
Contact us by phone, email, or through the form below. We’ll discuss the estate’s holdings and schedule an evaluation — either in person at our New York offices, at the estate’s location, or via secure shipment.
Expert Evaluation
Our specialists evaluate every item — fine jewelry, watches, designer handbags, luxury accessories, and beyond — identifying provenance, authenticating designers, and providing realistic auction estimates backed by current market data. For categories outside our core expertise, we connect you with trusted specialty houses or vetted buyers.
Professional Photography & Cataloging
Each item is professionally photographed and cataloged with detailed descriptions that highlight provenance, craftsmanship, and market significance — presentation that attracts serious collectors worldwide.
Competitive Auction
Your items are placed in the most appropriate FORTUNA auction, where they compete for the attention of our worldwide collector network — ensuring competitive bidding that achieves fair market value.
Transparent Settlement
After the sale, you receive a settlement statement providing details for each lot. Payment is issued promptly, typically within 15 business days of the sale.
What You Get With FORTUNA
FORTUNA Auction vs. Cash Buyers
Estate liquidators and cash buyers typically offer 10–30% of retail value. FORTUNA’s competitive auction process consistently achieves multiples of those offers. Here are real examples:
What Estate Executors Say About FORTUNA
Trusted by estate professionals, advisors, and the families they represent.
One of my favorite auction houses for jewelry. I liquidate jewelry for my elderly clients and for estates through my company Downsizing Advisory Service. They almost always meet or exceed auction estimates and are so easy to deal with. I highly recommend this company.
Dale Smrekar
Downsizing Advisory Service
I have met with the people from Fortuna Jewelry Auction. I am an independent appraiser and do not put items into auction, however I was so impressed with them and their company that I have referred many of my clients to them and they have come back to thank me. Some of them have used Fortuna numerous times with great results. I will continue to refer my clients to them.
Anneliese Del Monico
Independent Jewelry Appraiser
Honest and trustworthy with superior customer service. I have been in the gem and jewelry world for over 30 years and the rarest find of all is a group of professionals that are as dedicated to their clients as the people at Fortuna. If this is your first time to auction or your fiftieth you will be surprised at the ease and transparency of the Fortuna process. I highly recommend them for buyers, sellers and collectors.
Richard Malerba
30-Year Gem & Jewelry Industry Veteran
Begin Your Estate Valuation
Whether you’re managing a single collection or a complex multi-beneficiary estate, our team is here to help. Contact us for a confidential, no-obligation consultation.
Or call us directly: (212) 389-9040
