The Full-Service Luxury Auction House

FORTUNA specializes in fine jewelry, luxury watches, designer handbags, luxury accessories, and more — combining start-to-finish service, transparent fees, and the global reach of a major house with the personal attention of a boutique.

Sell With FORTUNA

Browse Upcoming Auctions

183

Countries with Active FORTUNA Bidders & Followers

97%

Of the Time We Beat Our Competition When Competing for Consignments

$107,874

Earned by a Single Partner in One Year — It Literally Pays to Partner with FORTUNA

$137,500

Achieved for One Consignor Who Was Offered $5K Cash Before Coming to FORTUNA

About FORTUNA

FORTUNA is a modern luxury auction house specializing in fine jewelry, luxury watches, designer handbags, and important estate collections. Born from New York’s Fifth Avenue auction tradition — a stone’s throw from Rockefeller Center — we’ve evolved into a globally connected, service-first house working with consignors, collectors, estates, dealers, and advisors around the world.

We’re a specialty house, not an everything house. Where the biggest auction names sell everything from old-master paintings to vintage cars to cases of wine, FORTUNA concentrates exclusively on personal luxury — the jewelry, watches, handbags, and estate property people wear, carry, and hand down. That focus produces a depth of category expertise you can’t get from generalists.

Our team still calls New York home, but our real reach extends wherever our clients are. Whether a consignment comes from a family estate in Connecticut or a private collector in Singapore, our process is the same: transparent, responsive, and end-to-end.

What makes FORTUNA different isn’t any single feature. It’s how we approach every consignment — as a full-service partnership. We take care of the work that other houses typically expect you to handle yourself, so that selling or bidding with FORTUNA feels genuinely effortless.

Our Mission

To make buying and selling exceptional personal assets more trusted, more transparent, and genuinely full-service — so our clients can focus on the outcome, not the process.

What Makes FORTUNA Full-Service

We handle the work that most houses don’t.

Professional Photography & Videography

Studio-quality imagery shot in-house, under consistent lighting, by photographers who understand how jewelry and watches read on screen. No charge to our consignors.

Expert Cataloging

Every lot is researched, measured, graded, and described by category specialists. No cataloging fees — a flat cost that can quietly erode returns at other houses.

Targeted Global Marketing

We promote each auction through our own buyer database and an international network of collectors, dealers, and bidding platforms. No marketing fees charged to consignors.

Lab Reports & Certification

We facilitate GIA, AGS, and other gemological certifications on your behalf — coordinating submission, tracking, and pickup so you don’t have to manage it separately.

Repair & Restoration Coordination

When a piece benefits from professional attention before sale — a watch movement service, a prong retip, a proper polish — we coordinate with trusted specialists so property goes to market at its best.

Insured Shipping, Both Directions

We arrange and insure transport from your door to ours, and from ours to the winning bidder. Our buyers don’t chase shippers or scramble for packaging — we handle it end-to-end.

Post-Sale Support

Settlement timing is clear, payments are prompt, and our team stays available long after the gavel falls — for sellers and buyers alike.

Hand-Delivery & On-Site Pickup

Sometimes a piece or an estate calls for more than a shipping label. When it does, we travel to collect property on-site — or hand-deliver to a winning bidder ourselves. Standard shipping covers most cases; the rest is where we go further than other houses will.

Multiple Sales Channels Under One Roof

Beyond timed auctions, FORTUNA offers Buy Now listings, custom and bespoke commissions, and discreet private sales. Every piece is routed to the channel best suited to its category, condition, and the consignor’s timeline.

Estate & Trust Concierge

For estate executors, attorneys, and trust officers handling complex collections, we coordinate appraisals across an entire estate, work with multiple stakeholders, and structure consignment around your timeline — start to finish, on your schedule.

High-Security Vault & Insurance

From the moment a piece leaves your hands, it’s fully insured and stored in a high-security NYC vault. We treat every consignment — from a single ring to a full estate — with museum-grade care until it finds its new home.

Lifelong Resale & Repurchase Network

Pieces sold through FORTUNA often come back through FORTUNA. Many of our clients sell with us, buy with us, and come back to sell again — building a long-term relationship that pays off over time, in both directions.

A Fee Model That Makes Sense

Most auction houses bill consignors for cataloging, marketing, and photography — whether or not the lot ever sells. We don’t.

Those flat fees can quietly take thousands of dollars out of an expected return, and they’re charged regardless of outcome. FORTUNA has built a simpler, more seller-aligned model:

No cataloging fees.
No marketing fees.
No photography fees.
Expenses fronted by FORTUNA. We cover real third-party costs — including insurance and shipping — up front. Consignors reimburse those actual costs at settlement, not in advance.
One clear seller commission. Agreed in writing before your property goes to market, and only applied when your lot sells.

No surprises. No surcharges. No packaged “marketing tiers.”

For Sellers

Selling a valuable piece shouldn’t feel like a second job. FORTUNA handles the parts that traditionally fall on consignors: pickup and shipping logistics, condition assessment, gemological certification when warranted, restoration coordination, studio photography, cataloging, global marketing, bidder support, settlement, and post-sale follow-up.

You send us the piece. We bring it to market at its best — and we only get paid when you do.

You’ll never pay a prep fee, marketing fee, or unsold-lot fee — and you’re never billed in advance for anything.

Start Your Consignment

For Buyers

Buying at auction should feel exciting, not administrative. Where many houses hand buyers a “congratulations” and a list of shippers to call, FORTUNA takes it the rest of the way. Our team arranges secure, insured shipping worldwide, handles export and customs paperwork where required, and stays available for questions after delivery.

Whether you’re a longtime collector or placing your first bid, our job is to make the experience smooth from preview to the moment the piece arrives at your door.

Every lot is expertly cataloged, photo-accurate, and authenticated to what’s stated in the title — with insured global shipping and white-glove post-purchase support.