Vintage Heuer Autavia WatchTime Fortuna Auction Important Watches

WatchTime: Introducing Fortuna, a New Face in the Watch Auction Scene

BY LOGAN BAKER, WATCHTIME

 

It’s not often that we get to write about an auction house for the first time. There are four or five well-known watch auction houses (you know who they are) that have pretty much dominated that side of the industry for as long as most people can remember. Of course, there are other, more regional auction houses but, on an international, even national level, it’s quite rare to see a new face pop up.

However, with Fortuna, a seven-year-old auction house that has made its name on the jewelry side of the collecting world, that’s not the case. Founded by former industrial designer Seth Holehouse and his wife, and soon joined by his childhood friend, John Saxon and his wife, the young business is poised to make a name for itself thanks to a straightforward pricing strategy and a hands-on and no-risk approach to buying and selling.

“The origin of the auction house was to protect and look out for the seller, because in our experience, the buyers, they’re the knowledgeable ones,” says Holehouse. “It’s the person that inherits their grandfather’s watch, or it’s the woman that is going through a bad divorce and needs to sell her jewelry. Those are the people that are at a lot of risk. So we really wanted to build a business that would hold their hand and protect them and guide them through the process, and that became the foundation for it.”

Fortuna does this through a customer-first approach that offers a true white glove experience for clients whether they are buying or selling. Say you place a bid and win a $15,000 watch in tomorrow’s inaugural auction. The team at Fortuna will handle each step of the process for you from payment to shipping.

[…]

 

Read full article on WatchTime.com

 

Rolex Paul Newman Daytona Ref. 6239-Fortuna Auction Important Watches

Fortuna Auction Important Watches Sale

BY A BLOG TO WATCH, Sales & Auctions

 

On June 28, 2018 Fortuna, the boutique fine jewelry auction house based in NYC, will hold its inaugural Important Watches sale. As an auction house that has never been strongly associated with the premiere watch collecting world, Fortuna has steadily been growing out their watch department. Featured in the upcoming sale is a strong selection of collectible timepieces from a variety of brand names, led by a Rolex “Paul Newman” Daytona, Ref. 6239. Read more about some of the most desirable lots that will be offered for sale this June.

 

Rolex Paul Newman Daytona-Fortuna Auction Important Watches

 

THE CULT FAVORITE: THE ROLEX “PAUL NEWMAN” DAYTONA REF. 6239

The famous “Paul Newman” Daytona will leave any vintage Rolex collector or watch enthusiast buzzing with excitement, given their relative scarcity. This particular model is certainly considered to be the most authentic. It was the reference number that actor and racecar driver, Paul Newman originally wore, and the one that ignited the worldwide obsession for the Rolex Daytona with the “Exotic dial.” For those enamored by Rolex’s complex journey of manufacturing and outsourcing before they became the vertically-integrated company that we know today, the Paul Newman Daytona represents a very interesting segment of Rolex history. During the 1960s, a small portion of the watch dials for Rolex’s newest watch at the time, the Daytona, was made by the company Singer. This “Exotic Dial” completely transformed the look of the watch, most notably with the use of the Art Deco fonts and indexes with squared tops in the sub-dials and the introduction of a third color—the contrasting red minute track and “Daytona” moniker.

[…]

 

Read full article on A Blog to Watch.

 

Fortuna Auction IMPORTANT WATCHES: Event Details

IMPORTANT WATCHES Sale

12:00 PM June 28, 2018

At the Fortuna Showroom in NYC

(608 5th Avenue & 49th Street.)

 Auction Previews

June 18-22, 24-27 at the Fortuna Showroom

Weekdays: 10AM-5PM

Weekends: 12PM-5PM

 

View the auction catalog for June IMPORTANT WATCHES here.

Read about Fortuna in How to Spend It

A glittering occasion—”Bo” Legendre’s jewels go on sale at Fortuna New York

BY CHRISTINA OHLY EVANS, Financial Times “How To Spend It”

Legendre’s private collection is a tantalising trove of rare gems By Belperron, Verdura and Van Cleef & Arpels.

 

Bulgari Burmese Ruby Trombino Ring- Fortuna in How to Spend It

Bulgari Burmese ruby diamond Trombino ring, estimated $15,000-$25,000

 

The late heiress to the Sanford family fortune, Bokara “Bo” Legendre – was an artist, performer, philanthropist, writer and, above all, nonconformist with eclectic and exquisite tastes. So an auction of her jewels is enough to prick up aesthetes’ ears the world over – especially when the lots include a large collection of pieces by French jewellery designer Suzanne Belperron whose rare designs were sought after by the Duchess of Windsor, Christian Dior and, more recently, Karl Lagerfeld. The Bokara Legendre Estate Sale at Fortuna in New York on April 25 will feature a rare selection of Belperron’s sculptural pieces, in addition to gems by Verdura, Van Cleef & Arpels and numerous Art Deco Cartier designs.

 

Read full article at Financial Times’s “How To Spend It.”

Forbes: Signed Jewels From The Estate of Bo Legendre Will be Sold At Auction

BY ANTHONY DEMARCO, FORBES

 

An eclectic collection of signed modern jewels owned by Bokara “Bo” Legendre, the late heiress to the Sanford family fortune, will be sold by Fortuna Auction on April 25.

Belperron "Cambodian" Chalcedony Cuff

Blue chalcedony “Cambodian” cuff accented by bezel-set sapphires by Suzanne Belperron. Its estimate is $100,000 – $150,000

 

Legendre, who died in December 2017, lived a multifaceted life as an actor, painter, spiritual explorer, world traveler and philanthropist, while spending time at homes in New York, Northern California and the family estate in the South Carolina Lowcountry. Her jewels reflected her artistic and eclectic tastes, pursuing pieces from some of the greatest designers and artists in the mid-20th Century. Legendre’s collection shows she favored yellow gold, colorful gems and intricate designs.

[…]

 

Read full article on Forbes.com

 

Globe-Trotting Socialite Bokara Legendre’s Jewelry Collection Comes to Auction

BY CAROLYN MEERS, ROBB REPORT

On April 25, Fortuna will offer several of Legendre’s highly collectible pieces for sale.

A world traveler, a writer, a devoted spiritual seeker—Bokara “Bo” Legendre’s numerous interests shine through in her jewelry, which is being offered for sale on April 25 through New York-based auction house Fortuna. The 68-lot collection includes rare designs that Legendre, who passed away last winter, collected or was given by her mother, socialite Gertrude Legendre.

[…]

 

Read full article on RobbReport.com

Magnificent Jewels a Record-Breaking Auction for Fortuna

A Pair of Fancy Vivid Yellow Diamond Studs, 4.04ct Total. Achieved $87,500. All prices include buyer’s premiums.

Important White and Yellow Diamond Prices Soar in Magnificent Jewels Auction

In their first-ever Magnificent Jewels auction, Fortuna shattered their previous sale records, with the sale realizing a total of $2.3 million, selling 70% by value. With strong interest around the globe, registered bidders came from 41 countries across six continents. The top price achieved in the sale was $994,000 for a rare 10.33ct D Color Internally Flawless emerald cut diamond ring by Van Cleef & Arpels.

A 5.01ct D IF Emerald Cut Diamond Ring. Achieved $200,000.

 

Asian Private Collectors

Fortuna’s strength in the Asian market continued to shine, with three of the six highest grossing lots being sold to Asian private collectors. “There is a burning desire for important jewelry and gemstones in Asia that far surpasses what we see in the American and European markets. Many of our Asian clients are actively building large private collections, and are very proactive in acquiring large flawless diamonds, gem-quality untreated colored stones, and rare signed pieces. We consistently sell our cover lots and sale highlights to these collectors,” said Anna Lin, Fortuna’s Director of Fine Jewelry, Asia.

7.65ct Fancy Vivid Yellow Diamond Ring. Achieved $237,500.

Diamonds Soar

Important fancy yellow and colorless diamonds stole the show: a pair of Fancy Vivid Yellow diamond ear studs weighing 2.02cts each achieved $81,250, a 7.65ct Fancy Vivid Yellow diamond ring achieved $237,500, a 5.01ct D Color Internally Flawless emerald cut diamond ring achieved $200,000, a 3.05ct D color Internally Flawless marquise cut diamond ring achieved $81,250, and a pair of diamond cluster earrings achieved $75,000.

Oscar Heyman Brothers Art Deco Bracelet. Achieved $27,500.

 

Intense bidding wars erupted for many of the lots including an Art Deco diamond bracelet by Oscar Heyman Brothers which sold for $27,500—nearly three times its low estimate, and a Retro charm bracelet that brought $11,875, triple its low estimate. “Excitement and energy filled the auction room. Many of the lots garnered very intense bidding, going far beyond the opening bid. It was a phenomenal sale for us to end the year with, and we look to 2018 with confidence and optimism,” said John Saxon, Fortuna’s President.

Van Cleef & Arpels 10.33ct D IF Diamond Ring. Achieved $994,000.

 

The cover lot and highlight of the sale was the 10.33ct D Color Internally Flawless emerald cut diamond ring, by Van Cleef & Arpels. The 10.33ct diamond ring was consigned by an affluent collector on the West Coast, and created a buzz of excitement among diamond collectors and connoisseurs. Not only was the diamond graded as the top color and clarity, but was also determined to be Type IIa. Often called “Golconda” diamonds, after the famous mine in India, Type IIa diamonds are the most chemically pure and are highly sought after by collectors. The chemical purity makes a D grade stone look even whiter than other D grade stones, and often gives them a transparent, watery appearance—making them a true treasure to collectors.

 

Cartier Coral Diamond and Emerald Brooch. Achieved $21,250.

Exceptional Growth

The successful Magnificent Jewels auction wrapped up a record-breaking year for Fortuna. Overall sale revenue was up over 300% from 2016, and the recent December auction grossed over 500% more than the December auction of 2016. Fortuna’s no-risk approach to selling, along with their base of private collectors in Asia, has attracted increasing numbers of affluent clients seeking assistance in selling their jewelry and gemstones. “This Magnificent Jewels sale is a major milestone for us. The performance of this sale and the caliber of jewelry and gemstones we sold has shown our strength in selling very important jewelry. We have already seen an increase in private clients contacting us to sell their higher value items,” said Seth Holehouse, Fortuna’s CEO.

 

View Full Sale Results

Entrepreneur Success: Interview with Fortuna Auction’s John Saxon

Fortuna Auction’s President John Saxon was interviewed on IdeaMensch, a site featuring entrepreneurs. Here’s his Q&A:

John is responsible for providing executive leadership, strategic vision, and high-level oversight of global operations and business development for the auction house. John has more than 15 years of experience in business development and growth strategy and holds a Master’s Degree in engineering.

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Antique Trader: Finding favor in the fine jewelry market Copy

By Antoinette (Toni) Rahn, Antique Trader

It’s a match made of gems and jewels for husband and wife business partners Seth Holehouse and Anna Lin, and John and Maria Saxon, owners of Fortuna.

The foursome work side-by-side to bring fine jewelry, from all corners of the world, to auction. Recently, Antique Trader caught up with Seth and John ahead of the company’s Spring Jewels Auction, slated for April 6. The two provide insight about their business operation, today’s secondary jewelry market, and three of the company’s principle strategies to good business.

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Business Success Stories: Interview with Fortuna Auction’s Seth Holehouse

Fortuna Auction’s CEO Seth Holehouse was interviewed on Delpino.net, a site featuring web-based entrepreneurs. Here’s his Q&A:

What kind of business do you run? When did you start it and where is it based?

Fortuna is an auction house that specializes in fine jewelry and gemstones. We began in 2011 and are based in New York City. In the world of auctions, we are fairly young—and that’s a good thing. Having a narrow focus on jewelry gives us an edge over traditional houses, especially in the internet age where the buying landscape is so fragmented. Our auctions are hosted 4-6 times a year. We have bidders live in the sale room, over the phones, and through online platforms from all over the world.

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Fortuna Auction’s Spring Jewels Sale Excites at Waldorf Astoria

The May 17 Spring Jewels auction marked an important milestone for Fortuna Auction, one of the world’s few boutique jewelry auctions, and the only one headquartered in New York City.

Past auctions were always held in our showroom on 5th Avenue. It was a big step for us to hold our preview and sale in such a prestigious hotel, and we were overwhelmed (emotionally and logistically) with the turnout.

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